Get a proven plan to lose fat, build muscle, and transform your physique in 12 weeks.

Start training for serious results in your fitness journey at home or at the gym

Why Our Program Works

Many programs fall short because they assume a one-size-fits-all approach, overlooking key individual factors such as:

1. Your training history, experience level, and potential injury considerations

2. Lifestyle variables like sleep, stress, recovery capacity, and scheduling constraints

3. How you specifically respond to different training volumes, nutrition strategies, and rate of progression

Without a personalised, principle-driven framework that adapts over time, progress tends to stall - not due to lack of effort, but due to a mismatch between the plan and the person.

That’s where effective coaching comes in - to provide structure, feedback, and individualization based on your needs and goals.

How This Coaching Process Works

Initial Assessment & Goal Setting

We’ll begin by evaluating your current training history, nutrition practices, and lifestyle factors. From there, we’ll establish realistic, values-aligned goals and identify strategies that align with your individual needs.

Individualized Programming

Your training and nutrition plan will be tailored to your needs, preferences, and schedule - grounded in evidence-based principles. The goal is to create a sustainable system that adapts over time, rather than relying on rigid templates or unsustainable short-term methods.

Weekly Check-Ins & Updates

Each week, you’ll submit key data points (training performance, nutrition metrics, recovery markers, video lifts, etc.). I’ll provide detailed feedback and make adjustments as needed - always with the aim of long-term progress and skill development, not just short-term change.

Lifestyle & Recovery Considerations

Sleep, stress, daily activity, and recovery are integral parts of the process. These variables will be monitored and addressed when relevant, to support performance and overall well-being - not just physique outcomes.

What You Get:

✓ Tailored Training Program – Fully individualized and continually adjusted based on your data and feedback.

✓ Custom Nutrition Strategy – Calorie targets, macros, and food choices designed to suit your goals and lifestyle.

✓ 1:1 Onboarding Strategy Session – 30 minutes to clarify your goals and assess your current baseline.

✓ Weekly Check-Ins – Detailed video feedback inside the app to ensure consistent progress and accountability.

✓ Pro-Level Form Feedback – Ongoing video analysis of your lifts to improve efficiency, technique, and reduce injury risk.

✓ Coaching App + Private Community – Everything you need in one place: programs, tracking, feedback, and support.

Testimonies

Video TESTIMONIALS

What others are saying

"Highly recommend this"

Without Coach B’s program, I’d probably still be sitting at 365 lbs.

Now I’m down 65 pounds, waking up at 4:30 AM to train, and finally putting myself first for the first time in my life.” — Julie R.

"I know he can help you, too."

"I just wanted to give a shout out to my

coach Brandon. He's helped me so much.

He's helped me lose 15 pounds and I'm still going strong. He's helped me with my diet, a better relationship with food. He's given me a workout plan. And, and I know he can help you, too." - Tyler D.